Marketing Manchester ITT Provision of Agency Services related to Delivery of a Influencer Campaign

2025-04-01

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Published date: 1 April 2025

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

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Contract summary

Industry

Tourist information services - 63513000

Social research services - 79315000

Advertising campaign services - 79341400

Show additional CPV codes for this notice

Direct marketing services - 79342100

Promotional services - 79342200

Marketing management consultancy services - 79413000

Location of contract

M15JW

Value of contract

£40,000

Procurement reference

MM26-001-125

Published date

1 April 2025

Closing date

15 April 2025

Closing time

5pm

Contract start date

22 April 2025

Contract end date

31 March 2026

Contract type

Service contract

Procedure type

Open procedure (below threshold)

What is an open procedure (below threshold)?

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Marketing Manchester (MM), part of the Growth Company (GC), is seeking to appoint an Agency to deliver an influencer campaign to promote Manchester to leisure travellers from the United Arab Emirates and Saudi Arabia.

The purpose of this project is to appoint an agency to deliver an influencer campaign to promote Manchester as a vibrant leisure destination to travellers from the United Arab Emirates and Saudi Arabia. Social media is a top source of inspiration for audiences across both markets and an influencer campaign would serve to inspire travel to the city, generating overnight stays during the summer months.

Key Objectives

1. Raise awareness of Manchester as a leisure visitor destination to a target audience of Experience Seekers* within the target markets of the United Arab Emirates and Saudi Arabia.

2. Showcase the experience of visiting Manchester through compelling and engaging content, which will be delivered across the right channels to reach our target audiences and amplified to further extend reach and impact.

3. Inspire travel to the city this summer (July - September 2025) and encourage travellers to book now.

4. Generate an incremental uplift in overnight stays in ABID accommodation properties over the summer months (July - September 2025).

5. Drive economic impact for the Greater Manchester region.

* Further information on the Experience Seeker audience: Experience Seekers want to squeeze the most out of every second on holiday. Willing to spend on travel and experiences, they are passionate about travel, they love discovering new, unique, exciting experiences that they can share with others. They want to get ahead of the curve and be seen as a trailblazer, seeking out immersive experiences that allow them to see, taste and discover unique activities, places and people. They are 25-44yrs old. They use social media and online research tools heavily, both of which have significantly influence on their travel planning.

To apply for this tender opportunity, please register as a supplier on the Panacea Supplier Platform at the following web address: https://app.panacea-software.com/growth

Once you have accessed the site, to view the opportunity you need to navigate to 'Register Interest', click the 'Participate' Button, then navigate to 'My Questionnaires' where you will be able to download the documents. Your tender submission must be made on the Panacea Portal. Please ensure ALL the relevant tender documents are included within the 'Response' section of the Questionnaire. You can add these individually or utilise a Zip folder to submit your response. Once uploaded, this will allow you to 'Submit' your bid.

The documents contain instructions and information for your tender, including specification of requirements, and the key assessment and evaluation criteria that will be used to assess offers.

The deadline for submission of the required documents is at 17:00pm on Tuesday 15th April 2025.