2024-694 Belgium Representative for beef and lamb trade development

Published date: 6 December 2024

Contract summary

Industry

Public relations services - 79416000

Location of contract

CV3 4PE

Value of contract

£390,000

Procurement reference

CF-0419900D8d000003VQwdEAG

Published date

6 December 2024

Closing date

22 January 2025

Closing time

12pm

Contract start date

1 April 2025

Contract end date

31 March 2028

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

AHDB intend to procure a Contract to a successful Agency/Representative to work for AHDB by developing awareness of British beef, lamb and pork products in Belgium.
Looking to deliver:
To support this, AHDB requires the delivery of a comprehensive business development, marketing and communication plan, in both in the food service sector and in the retail sector . The plan should encompass:
1) A market map, identifying market volumes, key channels of distribution, key suppliers into that market and from where they source their products
2) A plan of brand marketing and business development activity to the audience of distributors, wholesalers, restauranteurs and retailers, encompassing innovative and efficient tools allowing regular contacts with these operators (newsletter, portable apps, receptions etc) .The objective is to strengthen the link of AHDB with key importers / wholesalers / retailer in the Belgian market.
The plan of field marketing activities should involve the main English exporters, as well as importers and suppliers serving the Belgian market including those serving the market with UK lamb operating from France. The objective is to add value to beef, lamb and pork sales by product differentiation at point of sale.
The initial contract is for 1 year with the option of 1+1 extensions.
The successful agency/representative must be based or have a commercial office in Belgium.
Indicative budget is £130k ex VAT per annum
The closing date for this opportunity is NOON on the 22nd January 2025
The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

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How to apply

Follow the instructions given in the description or the more information section.

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About the buyer

Contact name

Sarah Waters

Address

Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB

Email

procurement@ahdb.org.uk

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