Digital Media Buying Campaign Optimisation

2025-01-31

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Published date: 31 January 2025

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

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Contract summary

Industry

Marketing services - 79342000

Location of contract

West Midlands

Value of contract

£100,000

Procurement reference

SSC2025003

Published date

31 January 2025

Closing date

28 February 2025

Closing time

12pm

Contract start date

1 September 2025

Contract end date

31 August 2026

Contract type

Service contract

Procedure type

Open procedure (below threshold)

What is an open procedure (below threshold)?

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Description

South Staffordshire College is seeking proposals from qualified Digital Marketing Companies to provide Digital Media Buying and Campaign Optimisation services. If you have worked with FE colleges or within the education space this would be advantageous.
The objective of this proposal is to identify a digital marketing partner who can support South Staffordshire College in achieving our KPIs, through effective Digital Media Buying and Optimisation of Campaigns, to drive student recruitment for our school leaver and adult courses and apprenticeships. In addition to this we want to raise awareness of the College Open Days and encourage pre-bookings. In addition to this we also want to target businesses to encourage them to take on an apprentice. We want the selected provider to work as an extension of our team to support the achievement of KPIs and deliver ROI

More information

Attachments: Tender Digital Media Buying SSC2025003.docx

Bid submission documents

Full Tender Document
Links: https://www.southstaffs.ac.uk/tenders/

Bid submission documents

Full Tender Document Link on College Website