Web Optimisation Platform

2024-11-08

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英语 (English)

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Published date: 8 November 2024

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

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Contract summary

Industry

IT services: consulting, software development, Internet and support - 72000000

Location of contract

South West

Value of contract

£0 to £180,000

Procurement reference

20241108155105-53042

Published date

8 November 2024

Closing date

9 December 2024

Closing time

12pm

Contract start date

20 January 2025

Contract end date

19 January 2028

Contract type

Service contract

Procedure type

Open procedure

What is an open procedure?

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Description

The University of Exeter requires a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.