Strategic Planning and Media Buying - Full Agency Service

2025-02-21

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Published date: 21 February 2025

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

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Contract summary

Industry

Advertising and marketing services - 79340000

Location of contract

West Midlands

Value of contract

£9,000,000

Procurement reference

BIP927770435

Published date

21 February 2025

Closing date

24 March 2025

Closing time

12pm

Contract start date

2 June 2025

Contract end date

1 June 2028

Contract type

Service contract

Procedure type

Open procedure

What is an open procedure?

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Description

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels
(including UCAS, WhatUni, The Student Room, IDP Connect).