Supply of a Marketing Engagement Platform for Ordnance Survey (Re-Issued)

2025-01-24

中文

英语 (English)

所属地区： --

所属机构： --

抱歉，该信息暂无中文翻译信息，为您显示项目原文信息。

Published date: 24 January 2025

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

Watch this notice Print this notice

Contract summary

Industry

Software package and information systems - 48000000

Sales, marketing and business intelligence software package - 48480000

Sales or marketing software package - 48481000

Show additional CPV codes for this notice

Communication software package - 48510000

Location of contract

SO16 0AS

Value of contract

£0

Procurement reference

IT-556-510-TS.0510

Published date

24 January 2025

Closing date

24 February 2025

Closing time

12pm

Contract start date

26 May 2025

Contract end date

25 May 2028

Contract type

Service contract

Procedure type

Open procedure (above threshold)

What is an open procedure (above threshold)?

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Description

Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals. The Consumer element of OS provides customers with products and services that help make their activity more enjoyable, accessible, and safe. From physical paper maps to outdoor accessories and popular mobile apps. Listening to customers and evolving to meet their needs is key to OS' approach in a rapidly changing world. The Consumer mission is to help more people to get outside more often so they can live longer, stay younger and enjoy life more.

OS is seeking to procure a Commercial off-the-shelf (COTS) Marketing Engagement Platform to improve communication with customers via multiple channels (including email, in-app notifications, and push notifications). OS would like to utilise the solution to aid its ambitious growth plans for E-Commerce and OS Maps. The outputs will enable the creation of personalised marketing content to improve the user experience within the OS Maps app and within the store to facilitate an increase in volume of both shop sales and subscription upgrades.

This contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken, the full length of the contract would be for five years. The contract start date is anticipated to be 1 February 2025.

More information

Links: https://in-tendhost.co.uk/os/aspx/

Additional information on how to apply for this contract
Additional text: Is a Recurrent Procurement Type? : No