2024-721 German Representative for beef and lamb trade development

Published date: 7 January 2025

Last edited date: 7 January 2025

Contract summary

Industry

Marketing services - 79342000

Location of contract

CV3 4PE

Value of contract

£145,000

Procurement reference

CF-0413900D8d000003VQwdEAG

Published date

7 January 2025

Closing date

14 February 2025

Closing time

12pm

Contract start date

26 April 2025

Contract end date

25 April 2028

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.

The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.
Responsible for driving value and volume sales, the successful representative will be expected to:

• Liaise closely with the AHDB Exports team (based in the UK and in France), to agree and update on activity and provide the latest market intelligence and insights, using independently-sourced information and by taking advantage of the extensive data and insights sets at AHDB's disposal.
• Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers.
• Identify and develop priority markets for British lamb, beef and pork, and effectively maintain and build new relationships with relevant customers, brokers and distributors in the German and Austrian market. Where appropriate, work jointly with them to increase market exposure and demand for British lamb, beef and pork
• Establish, through the AHDB's exports team, a strong working relationship with key UK exporters and ensure their engagement in key market development initiatives.
• Devise and implement effective local strategies to promote lamb, beef and pork, aimed at increasing awareness and brand loyalty, to act as brand ambassador for British produce.
• Liaise with central AHDB staff in areas such as media, PR and digital.
Closing date is NOON 14th February'25
Estimated value is £145,000 EX VAT per annum, the contract is 1+1+1 years
The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

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More information

Previous notice about this procurement

2024-721 German Representative for beef and lamb trade development

Opportunity

Published 7 January 2025

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How to apply

Follow the instructions given in the description or the more information section.

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About the buyer

Contact name

Sarah Waters

Address

Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB

Email

procurement@ahdb.org.uk

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